EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough: 15g Protein, Labelgrade B+
Labelgrade: B+ 80 / 100 — Excellent protein density (30 g per 100 g — the same as plain chicken breast) thanks to a milk protein + whey concentrate + whey isolate stack. Real butter, real date paste, and real cocoa anchor the recognizable side of the formula. The downside is a long total ingredient list (~30 items including sugar + multiple syrups + an extensive vitamin-mineral premix). No artificial sweeteners is a notable plus vs Quest/Premier bars.
The short answer
EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough delivers 15 g of protein and 190 calories per 1.76 oz (50 g) bar (USDA FDC 2489220) — about 30 g of protein per 100 g, the same density as plain cooked chicken breast. The Labelgrade is B+ (80 / 100): top-tier protein density, no artificial sweeteners (rare in this category), 4 g of fiber, but a fairly long total ingredient list with sugar plus tapioca/brown rice syrups plus an extensive vitamin-mineral premix.
Why this Labelgrade
| Dimension | Grade | Score | Why |
|---|---|---|---|
| Protein density | A | 95 / 100 | 30 g of protein per 100 g — matches plain cooked chicken breast. Achieved through a stack of milk protein concentrate + whey isolate + whey concentrate + milk protein isolate |
| Ingredient quality | B- | 70 / 100 | ~30 ingredients total. Positives: real butter, real date paste, real cocoa, milk and whey proteins, no artificial sweeteners. Negatives: added sugar, tapioca syrup, brown rice syrup, palm kernel oil, isomalto-oligosaccharide (a fiber-adjacent processing ingredient), and an extensive vitamin-mineral premix |
| Sugar load | C+ | 65 / 100 | 9 g per bar (18 g per 100 g) — moderate. Mix of date paste sugars + added sugar + the syrups |
| Sodium load | B+ | 80 / 100 | 140 mg per bar (280 mg per 100 g) — moderate, comparable to a slice of bread |
| Fiber | B+ | 80 / 100 | 4 g per bar — good. Driven by corn fiber + isomalto-oligosaccharide + date paste |
| Overall | B+ | 80 / 100 | Same score as RXBAR by different routes. EAS gets there with isolate-based protein density; RXBAR gets there with whole-food ingredient simplicity. No artificial sweeteners differentiates EAS from Quest/Premier bars |
How it compares
| Product | Protein per bar | Sugar | Ingredients | Sweetener |
|---|---|---|---|---|
| EAS Pure Milk (this product) | 15 g | 9 g | ~30 | Sugar + syrups (no artificial) |
| RXBAR Chocolate Chip (1.83 oz) | 12 g | 13 g (dates) | 7 | None (date sugars) |
| Premier Protein Bar (Dark Choc Mint) | 20 g | 2 g | ~25 | Sucralose + maltitol |
| Kind Fruit & Nut Delight | 6 g | 9 g | 14 | Honey + glucose |
EAS sits between the whole-food category (RXBAR, Kind) and the engineered category (Premier, Quest). It delivers 25% more protein per bar than RXBAR at the cost of a longer ingredient list, but avoids the artificial sweeteners that come with maximizing protein density.
Whole-food equivalent
One EAS Pure Milk Protein Bar (15 g protein) equals roughly:
- 48 g of cooked chicken breast (about 1.7 oz)
- 2.5 large eggs
- 83 g of Fage Total 0% Greek yogurt (about half a single-serve cup)
For 190 calories, scrambled eggs (~200 calories for 2 eggs + butter) delivers similar protein with no added sugar — but requires cooking.
Scope
This page covers EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough as represented in USDA Branded Foods FDC 2489220 (UPC 791083649384), at the 1.76 oz / 50 g single-bar size. EAS sells multiple flavors and the legacy EAS line includes powdered shakes, RTD shakes, and other bars with different formulations. The “Pure Milk Protein” sub-line shares the no-artificial-sweetener positioning. Always check the actual package label.
Ingredients (from the USDA Branded Foods entry)
Milk protein concentrate, isomalto-oligosaccharide (from tapioca), butter, whey protein isolate, whey protein concentrate, sugar, unsweetened chocolate, corn fiber, date paste, tapioca syrup, brown rice syrup, pasteurized whole egg powder, tapioca starch, natural flavor; less than 2% of the following: glycerine, palm kernel oil, cocoa butter, vanilla extract, soy lecithin, milk protein isolate, salt, sunflower lecithin, cocoa powder, calcium carbonate, vitamin and mineral blend.
| Nutrient | Per Serving (1 bar (50 g)) |
|---|---|
| Calories | 190 |
| Protein | 15g |
| Total Fat | 7g |
| Saturated Fat | 4g |
| Trans Fat | 0g |
| Total Carbohydrates | 20g |
| Dietary Fiber | 4g |
| Total Sugars | 9g |
| Sodium | 140mg |
| Cholesterol | 60mg |
| Calcium | 100mg |
| Iron | 2.7mg |
| Potassium | 130mg |
Where to buy
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Search links are convenience links that may not land on the exact product variant we covered. Always verify the package label (size, UPC) before purchasing.
Frequently Asked Questions
How much protein is in an EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough?
15 grams of protein per 1.76 oz (50 g) bar (USDA FDC 2489220). The protein comes from a stack of milk protein concentrate + whey protein isolate + whey protein concentrate + milk protein isolate.
How many calories per bar?
190 calories per bar — relatively low for the protein delivered.
Does it have artificial sweeteners?
No. EAS Pure Milk uses sugar (added), tapioca syrup, brown rice syrup, and date paste as sweeteners. No sucralose, no acesulfame K, no aspartame. This is notable for the protein-bar category, where artificial sweeteners are nearly ubiquitous.
Is the protein source whey isolate?
It's a stack. The first listed ingredient is milk protein concentrate, with whey protein isolate, whey protein concentrate, and milk protein isolate also present in higher amounts. The blend gives a mix of fast (whey) and slow (casein, from milk protein) digesting protein.
How does it compare to RXBAR?
Different formulation strategies entirely. RXBAR uses 7 whole-food ingredients with egg whites as the primary protein. EAS uses ~30 ingredients with isolated milk and whey proteins. EAS hits 25% more protein per bar (15 g vs 12 g) and has lower sugar (9 g vs 13 g) at the cost of formulation complexity.
Is it 'high in protein' under FDA rules?
Yes — 15 g per serving is 30% of the FDA 50 g Daily Value, well above the 20% threshold for the 'high in protein' claim.
Is it suitable for keto?
Marginally. 20 g total carbs minus 4 g fiber = 16 g net carbs per bar — too high for strict keto (typically under 5 g per snack) but workable for a relaxed low-carb approach.
What's isomalto-oligosaccharide?
A soluble fiber sourced from tapioca, used in protein bars as both a fiber and a textural binder. It's listed second in the ingredients, so it contributes meaningfully to the 4 g fiber per bar. It's a corn-syrup-adjacent ingredient in metabolic terms — research suggests it may raise blood sugar more than the 'fiber' classification implies, but it's not classified as added sugar.
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Sources
- USDA · ID 2489220 · accessed 2026-05-27
- MANUFACTURER · accessed 2026-05-27
Last verified: 2026-05-27