EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough: 15g Protein, Labelgrade B+

Labelgrade: B+ 80 / 100 — Excellent protein density (30 g per 100 g — the same as plain chicken breast) thanks to a milk protein + whey concentrate + whey isolate stack. Real butter, real date paste, and real cocoa anchor the recognizable side of the formula. The downside is a long total ingredient list (~30 items including sugar + multiple syrups + an extensive vitamin-mineral premix). No artificial sweeteners is a notable plus vs Quest/Premier bars.

💪
Protein
95/100
🍬
Sugar
65/100
🧂
Sodium
80/100
📋
Ingredients
70/100
🌾
Fiber
80/100

The short answer

EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough delivers 15 g of protein and 190 calories per 1.76 oz (50 g) bar (USDA FDC 2489220) — about 30 g of protein per 100 g, the same density as plain cooked chicken breast. The Labelgrade is B+ (80 / 100): top-tier protein density, no artificial sweeteners (rare in this category), 4 g of fiber, but a fairly long total ingredient list with sugar plus tapioca/brown rice syrups plus an extensive vitamin-mineral premix.

Why this Labelgrade

DimensionGradeScoreWhy
Protein densityA95 / 10030 g of protein per 100 g — matches plain cooked chicken breast. Achieved through a stack of milk protein concentrate + whey isolate + whey concentrate + milk protein isolate
Ingredient qualityB-70 / 100~30 ingredients total. Positives: real butter, real date paste, real cocoa, milk and whey proteins, no artificial sweeteners. Negatives: added sugar, tapioca syrup, brown rice syrup, palm kernel oil, isomalto-oligosaccharide (a fiber-adjacent processing ingredient), and an extensive vitamin-mineral premix
Sugar loadC+65 / 1009 g per bar (18 g per 100 g) — moderate. Mix of date paste sugars + added sugar + the syrups
Sodium loadB+80 / 100140 mg per bar (280 mg per 100 g) — moderate, comparable to a slice of bread
FiberB+80 / 1004 g per bar — good. Driven by corn fiber + isomalto-oligosaccharide + date paste
OverallB+80 / 100Same score as RXBAR by different routes. EAS gets there with isolate-based protein density; RXBAR gets there with whole-food ingredient simplicity. No artificial sweeteners differentiates EAS from Quest/Premier bars

How it compares

ProductProtein per barSugarIngredientsSweetener
EAS Pure Milk (this product)15 g9 g~30Sugar + syrups (no artificial)
RXBAR Chocolate Chip (1.83 oz)12 g13 g (dates)7None (date sugars)
Premier Protein Bar (Dark Choc Mint)20 g2 g~25Sucralose + maltitol
Kind Fruit & Nut Delight6 g9 g14Honey + glucose

EAS sits between the whole-food category (RXBAR, Kind) and the engineered category (Premier, Quest). It delivers 25% more protein per bar than RXBAR at the cost of a longer ingredient list, but avoids the artificial sweeteners that come with maximizing protein density.

Whole-food equivalent

One EAS Pure Milk Protein Bar (15 g protein) equals roughly:

For 190 calories, scrambled eggs (~200 calories for 2 eggs + butter) delivers similar protein with no added sugar — but requires cooking.

Scope

This page covers EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough as represented in USDA Branded Foods FDC 2489220 (UPC 791083649384), at the 1.76 oz / 50 g single-bar size. EAS sells multiple flavors and the legacy EAS line includes powdered shakes, RTD shakes, and other bars with different formulations. The “Pure Milk Protein” sub-line shares the no-artificial-sweetener positioning. Always check the actual package label.

Ingredients (from the USDA Branded Foods entry)

Milk protein concentrate, isomalto-oligosaccharide (from tapioca), butter, whey protein isolate, whey protein concentrate, sugar, unsweetened chocolate, corn fiber, date paste, tapioca syrup, brown rice syrup, pasteurized whole egg powder, tapioca starch, natural flavor; less than 2% of the following: glycerine, palm kernel oil, cocoa butter, vanilla extract, soy lecithin, milk protein isolate, salt, sunflower lecithin, cocoa powder, calcium carbonate, vitamin and mineral blend.

Nutrition Facts
Nutrient Per Serving (1 bar (50 g))
Calories190
Protein15g
Total Fat7g
Saturated Fat4g
Trans Fat0g
Total Carbohydrates20g
Dietary Fiber4g
Total Sugars9g
Sodium140mg
Cholesterol60mg
Calcium100mg
Iron2.7mg
Potassium130mg
Scope: This page applies specifically to EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough (1.76 oz (50 g) bar) · UPC 791083649384. Other sizes, flavors, or formulations may differ. Manufacturers periodically reformulate — always check the actual product label.

Where to buy

Links below are affiliate links. Buying through them may earn Labelgrade a commission at no extra cost to you. See our affiliate disclosure. The Labelgrade score is not affected by affiliate relationships — see methodology.

Search links are convenience links that may not land on the exact product variant we covered. Always verify the package label (size, UPC) before purchasing.

Frequently Asked Questions

How much protein is in an EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough?

15 grams of protein per 1.76 oz (50 g) bar (USDA FDC 2489220). The protein comes from a stack of milk protein concentrate + whey protein isolate + whey protein concentrate + milk protein isolate.

How many calories per bar?

190 calories per bar — relatively low for the protein delivered.

Does it have artificial sweeteners?

No. EAS Pure Milk uses sugar (added), tapioca syrup, brown rice syrup, and date paste as sweeteners. No sucralose, no acesulfame K, no aspartame. This is notable for the protein-bar category, where artificial sweeteners are nearly ubiquitous.

Is the protein source whey isolate?

It's a stack. The first listed ingredient is milk protein concentrate, with whey protein isolate, whey protein concentrate, and milk protein isolate also present in higher amounts. The blend gives a mix of fast (whey) and slow (casein, from milk protein) digesting protein.

How does it compare to RXBAR?

Different formulation strategies entirely. RXBAR uses 7 whole-food ingredients with egg whites as the primary protein. EAS uses ~30 ingredients with isolated milk and whey proteins. EAS hits 25% more protein per bar (15 g vs 12 g) and has lower sugar (9 g vs 13 g) at the cost of formulation complexity.

Is it 'high in protein' under FDA rules?

Yes — 15 g per serving is 30% of the FDA 50 g Daily Value, well above the 20% threshold for the 'high in protein' claim.

Is it suitable for keto?

Marginally. 20 g total carbs minus 4 g fiber = 16 g net carbs per bar — too high for strict keto (typically under 5 g per snack) but workable for a relaxed low-carb approach.

What's isomalto-oligosaccharide?

A soluble fiber sourced from tapioca, used in protein bars as both a fiber and a textural binder. It's listed second in the ingredients, so it contributes meaningfully to the 4 g fiber per bar. It's a corn-syrup-adjacent ingredient in metabolic terms — research suggests it may raise blood sugar more than the 'fiber' classification implies, but it's not classified as added sugar.

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Last verified: 2026-05-27