Pure Protein Protein Bar, Chocolate Deluxe: Protein, Calories & Labelgrade A-
Labelgrade: A- 87 / 100 — Scores reflect exceptional protein density (42g per 100g).
Quick Facts
Per serving · 1 BAR
The short answer
Pure Protein Protein Bar, Chocolate Deluxe delivers 21 g of protein and 180 calories per 1 BAR (USDA FDC 2666605) — about 42 g of protein per 100 g. The Labelgrade is A- (87 / 100): Scores reflect exceptional protein density (42g per 100g).
Why this Labelgrade
| Dimension | Grade | Score |
|---|---|---|
| Protein density | A+ | 100 / 100 |
| Ingredient quality | B- | 70 / 100 |
| Sugar load | A+ | 100 / 100 |
| Sodium load | A- | 88 / 100 |
| Fiber | C- | 58 / 100 |
| Overall | A- | 87 / 100 |
How it compares
| Product | Protein per serving | Protein per 100 g | Calories |
|---|---|---|---|
| Pure Protein Protein Bar, Chocolate Deluxe (this product) | 21 g | 42 g | 180 |
| Premier Protein Gluten Free High Protein Bar, Chocolate, Peanut Butter, Chocolate, Peanut Butter | 30 g | 41.7 g | 290 |
| Premier Protein High Protein Bar, Dark Chocolate Mint, Dark Chocolate Mint | 30 g | 41.7 g | 280 |
| Eas Pure Milk Protein Bar, Chocolate Chip Cookie Dough | 15 g | 30 g | 190 |
| Plain cooked chicken breast (benchmark) | ~31 g per 100 g | 31 g | ~165 |
Whole-food equivalent
One 1 BAR of Pure Protein Protein Bar, Chocolate Deluxe (21 g protein) equals roughly 68 g of cooked chicken breast (about 2.4 oz).
Scope
This page covers Pure Protein Protein Bar, Chocolate Deluxe (1.76 oz/50 g), UPC 749826126517, as represented in USDA Branded Foods FDC 2666605. Pure Protein sells multiple variants of this product line — other sizes, flavors, or fat levels may have different macros. Manufacturers periodically reformulate; always check the actual package label.
Ingredients (from the USDA Branded Foods entry)
PROTEIN BLEND (MILK PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE), CHOCOLATE FLAVORED COATING (MALTITOL, FRACTIONATED PALM KERNEL OIL, WHEY PROTEIN CONCENTRATE, COCOA [PROCESSED WITH ALKALI], CALCIUM CARBONATE, NATURAL FLAVORS, SOY LECITHIN, SUCRALOSE), HYDROLYZED COLLAGEN, GLYCERIN, COCOA POWDER, WATER, MILK CHOCOLATE DROPS (SUGAR, WHOLE MILK POWDER, CHOCOLATE LIQUOR, COCOA BUTTER, MILK FAT, SOY LECITHIN, NATURAL VANILLA FLAVOR), MALTITOL SYRUP, PEANUT FLOUR, NATURAL FLAVORS, SUCRALOSE, ALMOND BUTTER, SOY LECITHIN.
| Nutrient | Per Serving (1 BAR) |
|---|---|
| Calories | 180 |
| Protein | 21g |
| Total Fat | 4.5g |
| Saturated Fat | 3g |
| Trans Fat | 0g |
| Total Carbohydrates | 17g |
| Dietary Fiber | 2g |
| Total Sugars | 3g |
| Sodium | 85mg |
| Cholesterol | 10mg |
| Calcium | 150mg |
| Iron | 1.8mg |
Where to buy
The links below are affiliate links — buying through them may earn Labelgrade a commission at no extra cost to you. See our affiliate disclosure. The Labelgrade score is not affected by affiliate relationships — see methodology.
Search links are convenience links that may not land on the exact product variant we covered. Always verify the package label (size, UPC) before purchasing.
Frequently Asked Questions
How much protein is in Pure Protein Protein Bar, Chocolate Deluxe?
21 grams of protein per 1 BAR (USDA FDC 2666605). Per 100 g of product, that's 42 grams.
How many calories per serving?
180 calories per 1 BAR.
What's in Pure Protein Protein Bar, Chocolate Deluxe?
The first ingredients are: PROTEIN BLEND (MILK PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE), CHOCOLATE FLAVORED COATING (MALTITOL, plus additional minor ingredients. Full list is shown in the "Ingredients" section below, sourced verbatim from USDA Branded Foods.
Does Pure Protein Protein Bar, Chocolate Deluxe have added sugar?
No added sugar is listed in the USDA entry. The 3 g of sugars per serving appear to be naturally-occurring (lactose in dairy products, fruit sugars in fruit-containing products).
How much sodium per serving?
85 mg per 1 BAR — about 4% of the FDA daily limit (2,300 mg).
Is Pure Protein Protein Bar, Chocolate Deluxe 'high in protein' under FDA rules?
Yes — 21 g per serving is 42% of the FDA 50 g Daily Value, above the 20% threshold for the 'high in protein' claim.
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Sources
- USDA · ID 2666605 · accessed 2026-05-27
Last verified: 2026-05-27